Media Management Review
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€50.99
Account List
advanced media management theories
audience measurement techniques
band
Bell Atlantic
broadcast
Broadcast Band
Broadcast News Directors
cable
Cable Penetration
Category=JBCT
Category=KJM
Category=KJSP
Category=KNT
Chain Ownership
Cox Enterprises
damages
directors
Electronic Newspaper
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Hay Ward
Hostile Environment Harassment
Junk Bonds
managers
media ethics analysis
media industry research
media law compliance
Media Management Researchers
Merged Firm
NBC News
news
News Media Managers
Newspaper Penetration
NYPD Blue
Older Fields
organizational communication
penetration
Pool Shares
punitive
Quid Pro Quo Harassment
Regional Bell Operating Companies
Single Copy Sales
station
strategic media leadership
Television Stations
UHF Station
Vicarious Liability
Product details
- ISBN 9780805817881
- Weight: 380g
- Dimensions: 152 x 229mm
- Publication Date: 01 Jun 1997
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Paperback
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This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.
