A01=Jeremy Tunstall
A01=Michael Palmer
Advertising Association
advertising influence media
Advertising Interests
Ard
Author_Jeremy Tunstall
Author_Michael Palmer
berlusconi
broadcasting
Cash
Cash Cow
Category=JBCT
Category=KJH
Category=NH
cinq
CLT
Commercial Tv
cross-border media mergers
deregulation effects
Duty Free Raw Materials
EC Commission
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
European broadcasting policy
European media policy analysis
European Tv
General News
General News Service
hersant
Home Town
IBA
La Cinq
Lew Grade
Media Moguls
media ownership concentration
murdoch
news agency economics
public
Raul Gardini
robert
Robert Hersant
rupert
service
silvio
Tv Channel
Tv Directive
Tv Guide
Tv Network
Tv Series
West Germany
Product details
- ISBN 9780415054683
- Weight: 500g
- Dimensions: 138 x 216mm
- Publication Date: 12 Dec 1991
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
The emergence of a few powerful individuals in control of large sections of mass communication industries has coincided with world-wide media de-regulation. In the first book to take a close look at media moguls as a species, Jeremy Tunstall and Michael Palmer show how a handful of own-and-operate entrepreneurs run their empires with a highly eccentric and highly political management style.
Individuals such as Berlusconi, Hersant, and Murdoch, in France, Germany, Italy, Britain and the US, are considered in the context of the changing European media industry. The book considers other, non-mogul trends: the emergence of a European media policy and a European-US-Japanese world media industry. Additional case studies focus on Reuters as a news-and-data super-agency and the part played by advertising and other media lobbies in shaping media policy.
Michael Palmer, Jeremy Tunstall
