Media Promotion & Marketing for Broadcasting, Cable & the Internet
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€64.99
academic media promotion strategies
Adam Curry
broadcast marketing research
Cable Network
Cable Operators
Cable Systems
Category=KJS
Category=KNTC
Commercial Messages
Common Carriage
director
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
global media campaigns
History Channel
Integrated Marketing
media audience analysis
messages
NBC Affiliate
NBC Nightly News
NBC Universal
networks
News Promotion
noncommercial media outreach
PBS Program
Podcast Feed
program
Promotion Manager
promotional
promotional message design
Public Radio International
Public Television Stations
Publicity Directors
radio
station
Subscriber's Tv Cable
Subscriber’s Tv Cable
syndicated content strategy
systems
television
Television Stations
Tv Guide
Tv Screen
Tv Station
upcoming
USA Brand
Young Men
Product details
- ISBN 9780240807621
- Weight: 1100g
- Dimensions: 152 x 229mm
- Publication Date: 23 Jan 2006
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.
The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Susan Tyler, Eastman Douglas A., Ferguson, Robert A. Klein
