Media Relations and the Modern First Lady
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€44.99
A32=Abby M. Brooks
A32=Diana Bartelli Carlin
A32=Joshua M. Bentley
A32=Linda B. Hobgood
A32=Lisa M. Burns
A32=Maurine H. Beasley
A32=Myra G. Gutin
A32=Pamela G. Bourland-Davis
A32=Shaniece B. Bickham
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B01=Lisa M. Burns
Category1=Non-Fiction
Category=GTC
Category=JBCT
Category=JFD
Category=JPH
COP=United States
Delivery_Delivery within 10-20 working days
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
first ladies
gender studies
Language_English
media relations
media studies
PA=Available
political communication
political spouses
politics and media
Price_€20 to €50
PS=Active
public relations
softlaunch
strategic communication
women and politics
women's studies
Product details
- ISBN 9781793611260
- Weight: 553g
- Dimensions: 155 x 218mm
- Publication Date: 10 Mar 2022
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies first ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. Starting with Jacqueline Kennedy, who was the first to have a staffer with the title “press secretary,” each chapter explores the relationship between a first lady and the media, the role played by her press secretary and communication staff in cultivating this relationship, and the first lady’s media coverage. Contributors exploring the following questions: How effective were the media relations and communication strategies of this first lady and her team? What worked and what did not? Was the first lady a communication asset to her husband's administration? And what can we learn from their media relations strategies? Along with contributing to the scholarship on presidential spouses, the contributions to this volume also highlight the important role media relations plays in strategic political communication. Scholars of communication, media studies, gender and women’s studies, political science, and public relations will find this book particularly useful.
Lisa M. Burns is professor of media studies at Quinnipiac University.
