1984b
A01=David Barrat
audience reception theory
Author_David Barrat
barker
Barker 1984b
Broadcasting Authorities
Category=JBCT
Category=JH
Category=JHB
Category=NH
Cats Chase Dogs
Children's Welfare
comic
communication studies
content analysis methods
Crime Reporter
Daily Mail Headline
Deep Space
Dumb Blonde
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
FCC's Role
Full Time Trades Union Officials
glasgow
GUMG
Honey Bee
horror
Horror Comics
Hypodermic Model
IBA
Juvenile Delinquency
mass
Media Campaigners
media effects research
nasty
news construction
NTSC.
Played Back
political economy media
production
Semiological Analysis
sociological analysis of mass media
Stamp
Television Systems
Tv Programme
Tv Script
university
video
Video Nasties
Product details
- ISBN 9780415051101
- Weight: 240g
- Dimensions: 129 x 198mm
- Publication Date: 15 May 1986
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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The British post-war campaign to ban American horror comics neatly illustrates many of the pitfalls of media research. It is the first case-study used by David Barrat as he reviews this rapidly growing field of sociology. He gives a clear account of how and why sociologists have studied the media, looking in particular at the arguments about the effects of television, video, comics, newspapers, and radio on their audiences.
He explains how media organizations work, how 'news' is manufactured, and what the political and commercial constraints can be. He discusses the likely impact on new technologies, including satellite and cable television, on the media industry. The final chapter is about methods of studying the media, such as 'uses and gratifications', content analysis, semiology and structural approaches.
