African American Athletes
American Football
athleticism
audience analysis sport
Black Athletes
bowl
Category=JBCC
Category=JBCT
Category=JHBS
Category=NH
Category=S
Chicago Bulls
committee
digital sports marketing
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
eq_sports-fitness
female
Female Athletes
gender representation sport
globalisation of sport media studies
international
LPGA Tour
Media Sport Texts
Media Sports
National Hockey League
NBA
NCAA Basketball Tournament
NFL Football
olympic
Olympic Movement
Regional Sports Networks
Regular Season Games
sports
sports communication research
sports media ethics
super
televised sport violence
television
Television Sport Viewing
Television Sports
Tv Sport
Tv Viewer
USA Today
Vice Versa
women's
Women's Basketball
Women's Game
Women's Sports
Women’s Basketball
Women’s Game
Women’s Sports
Young Man
Product details
- ISBN 9780415140416
- Weight: 720g
- Dimensions: 189 x 246mm
- Publication Date: 30 Jul 1998
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies.
Among the subjects covered are:
* sports ethics
* sport and race
* sport and gender
* sport and violence on television
* the globalization of sports
* marketing sports on the Internet.
Lawrence A.Wenner is Professor of Communication and Director of the Sports and Fitness Management Graduate Program at the University of San Francisco.
