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Mediating Gender in African Social Media

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African societies
arts and music
Black identity
Category=JBCT
Category=JBSF
Category=JPVH
empowerment
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
feminism
gender performativity
journalism
male gaze
misogyny
objectification
patriarchy
progressive democracies
sexual rights
violence and harassment

Product details

  • ISBN 9781666954050
  • Weight: 540g
  • Dimensions: 156 x 232mm
  • Publication Date: 27 Nov 2025
  • Publisher: Bloomsbury Publishing Plc
  • Publication City/Country: US
  • Product Form: Hardback
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Description

Through African case studies, this book explores how gender and sexuality are articulated on social media.

While the representation of gender in mainstream media has been studied for many decades, this book fills a gap by focusing on social media platforms like Facebook, X, Instagram, and Tik Tok, and examining representation, commodification, and sexuality on these platforms. The contributors hold a mirror to society and reflect on the issues in our current world of empowerment, where sexuality and gender preferences are respected, and sexual rights are protected by constitutions in progressive democracies. Through their research, Shepherd Mpofu, Kealeboga Aiseng, and the contributors strive to alter the male gaze, commercial benefits of commodification, and African culture as benefited and influenced by patriarchal societies.
About

Shepherd Mpofu is professor of media and communication at the University of South Africa.
Kealeboga Aiseng is senior lecturer in the Department of Media Studies at the University of the Witwatersrand, South Africa.