Meet Your Matcha
From Brooklyn to Berlin, matcha is on the menu of every café and coffee shop – even starting to outsell coffee in many outlets. Matcha is a health drink. A social media status symbol. A link to a culture that once looked like it might disappear. It is also a surprisingly versatile ingredient.
Whether creating the iconic Strawberry Matcha Latte at home or dishing up an elegant Matcha Tiramisu, the 60 recipes in Meet Your Matcha offer something for everyone, from the matcha expert to the matcha curious.
Made from Japanese tea leaves grown in the shade to enhance color and nutritional benefits, matcha is loved for both its grassy, earthy flavor and its health benefits. It has less caffeine than coffee and is packed with antioxidants. Matcha has everything: natural ingredients, proven health gains, iconic status, and versatility. Sales are surging, with the matcha market expected to be worth $8 billion by 2033. In the U.K., sales have grown by over 200% in the past two years. The U.S.A. consumes so much matcha that 78% of all matcha exported from Japan ends up there. There is even a global matcha shortage.
Meet Your Matcha shares the history and culture of matcha, with expert tips on choosing and preparing it at home. The 4-color photographs and 60 step-by-step recipes feature drinks, baking, desserts, sweet treats and more—all in a beautiful gift package.
CONTENTS
- WELCOME
- THE HISTORY OF MATCHA
- CHOOSING & PREPARING MATCHA
- RECIPES: Drinks • Baking • Desserts • Sweet Treats
Recipes include: Sweet Matcha Latte • Pistachio Matcha Latte • Banana Bread Matcha Latte • Spinach & Mango Matcha Smoothie • Matcha, Kiwi & Cherry Smoothie Bowl • Matcha Milkshake • Iced Matcha Lemonade • Emerald Palmer • Matcha Mojito • Matcha & Chocolate Chip Scones • Matcha Love Hearts • Matcha Mug Cake • Marbled Matcha & Vanilla Loaf Cake • Matcha & Pistachio Cookies • Matcha Madeleines • Mini Matcha Pancake Bowl • Matcha Tiramisu • Matcha & Coconut Chia Pudding • Mango & Matcha Cheesecake • Matcha Ice Cream • Coconut & Matcha Creamsicles • Matcha Affogato
Erin Niimi Longhurst is the bestselling author of Japonisme, Omoiyari, and the Joy of Wintering. Erin is a member of the Guild of Food Writers, and Otsumami is her weekly substack blog featuring bites of Japanese culture.
Jassy Davis is an author, recipe developer, and food stylist. She is the lead recipe developer for Abel & Cole; her work has appeared in print and online, including The Huffington Post and The Evening Standard. Jassy is the author of Gin Made Me Do It, Alcohol Not Included, Disco Drinks, Winter Warmers, Unbrielievable, Glorious Boards, and more.