Meeting Customer Needs

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A01=Ian Smith
action
Action Box
Author_Ian Smith
base
box
business communication skills
Candidate Media
Category=KJMV
Category=KJSU
Census
competence
Competence Self-assessment
Corporate Web Site
customer satisfaction analysis
customer service management strategies
customers
cycle
Direct Customer Contacts
Emotional Route
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
external
External Customers
Face To Face
Feedback
Gantt Chart
General Advertising
High Volume Item
internal
Internal Customers
management training resource
Marketing
organisational behaviour
Organization's External Customers
Organization's House Style
Priority Box
Quantitative Research
self-assessment
service quality improvement
strategic planning process
Swot Analysis
Swot Chart
Telecommunications
USA
virtuous
Virtuous Cycles
Wheels Service
Young Men

Product details

  • ISBN 9781138433236
  • Weight: 590g
  • Dimensions: 189 x 246mm
  • Publication Date: 01 Aug 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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This is a third edition of Meeting Customer Needs, a diploma level book in the Chartered Management of Institute series. This particular title meets the specific requirements of those taking the Unit DM45 entitled Customer Focus, Marketing and Planning.A new website available for use with the text to provide revision notes and lecturers' notes. This book is ideal for managers seeking to establish or improve customer service and customer focus standards. It includes action plans, sample communications and checklists for managers to adapt for their own purposes. Real examples and new case studies are used throughout to illustrate points in a practical context.

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