A01=Laura Ugolini
Austin Reed
Author_Laura Ugolini
Bedford Cord
bespoke
Bespoke Tailor
Bespoke Trade
Bob Copper
Burton's Shops
Burton’s Shops
Category=KNDD
Clothes Consumption
consumer
consumer culture history
consumption
Contemporary Society
Corduroy Trousers
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Flannel Trousers
gender identity Britain
hidden
High Class Tailoring
historical menswear consumption patterns
history
Independent Tailor
interwar British society
Journeymen Tailors
male consumption
masculine identity
masculinity studies
Men's Wear
mens
menswear
Menswear Retailers
Men’s Wear
Munitions Workers
Red Letter Day
retail history UK
retailers
Retailing
sartorial
Sartorial Choices
Sartorial Consumption
tailor
tailoring profession
Tailoring Trade
Tailoring Workers
Tennis Shirt
textile
Turn Ups
Woolwich Arsenal
Young Men
Product details
- ISBN 9780754603849
- Weight: 566g
- Dimensions: 156 x 234mm
- Publication Date: 28 Sep 2007
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Despite increasing academic interest in both the study of masculinity and the history of consumption, there are still few published studies that bring together both concerns. By investigating the changing nature of the retailing of menswear, this book illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. While previous historical studies of masculinity have focused overwhelmingly on the moral, spiritual and physical characteristics associated with notions of 'manliness', this book considers the relationship between men and activities which were widely considered to be at least potentially 'unmanly' - selling, as well as buying clothes - thus shedding new light on men's lives and identities in this period.
Laura Ugolini is Director of the Committee in the Centre for the History of Retailing and Distribution, University of Wolverhampton, UK.
