A01=John Donnellan
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Author_John Donnellan
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Category1=Non-Fiction
Category=KJMV8
Category=KNP
Category=KNPR
COP=United Kingdom
Delivery_Pre-order
eq_bestseller
eq_business-finance-law
eq_isMigrated=0
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
PA=Temporarily unavailable
Price_€50 to €100
PS=Active
softlaunch
Product details
- ISBN 9781609014902
- Weight: 840g
- Dimensions: 183 x 231mm
- Publication Date: 07 Nov 2013
- Publisher: Bloomsbury Publishing PLC
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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The fourth edition of Merchandise Buying and Management has been updated to cover the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management for retail inventories, the text covers topics relevant to future buyers and store management personnel. The material is presented within the context of a contemporary retail environment—with examples from both fashion and non-fashion retailers—in which buyers often act as fiscal managers as well as product developers, and store managers play important roles in sales productivity and assortment planning. Retail technology is a theme that runs throughout the book, tied to topics such as space management, electronic data exchange, point-of-sale systems, and floor ready merchandise.
John Donnellan was Dean of Business and Computer Information Systems at Holyoke Community College, USA. For 20 years, he held management, merchandising, and sales promotions positions in various department and specialty stores. Donnellan frequently addresses trade and professional associations on current retailing topics.
