A01=Jenny LaPerriere
A01=Trish Tilly
Author_Jenny LaPerriere
Author_Trish Tilly
Category=GLC
Children's and Young Adult Programs: Reading Promotion and Literacy
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
Management and Administration: Marketing and Promotion
Product details
- ISBN 9781591585619
- Weight: 255g
- Dimensions: 156 x 235mm
- Publication Date: 30 Jun 2008
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
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Learn how to use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation. This guide shows you how to create branding through signage, arrangement, and displays; and foster customer loyalty. The authors demonstrate how you can draw upon your entire collection-from children's and YA materials to fiction and nonfiction-to promote your library and services-without spending a lot of money. Generously supported by photographs and illustrations, this is a simple and fun approach that can produce profound and immediate results.
Jenny LaPerriere is Senior Librarian at the Schlessman Branch of the Denver Public Library.
Trish Christiansen is a former retailer (e.g., The Disney Store, The Gap) who currently works in the Reference Department at the Central Branch of the Denver Public Library. Both have used merchandising techniques to promote their collections and build circulation, and they present workshops on this topic throughout the state.
