Merchants of Virtue

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A01=Divya Cherian
Age Group_Uncategorized
Age Group_Uncategorized
alcohol consumption
Author_Divya Cherian
automatic-update
brahmans
caste history
Category1=Non-Fiction
Category=HRG
Category=JBSL
Category=JFSL
Category=QRD
COP=United States
cows
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
goats
Hindu and Muslim identities
Hinduism
historiography of South Asia
injury to living beings
Jainism
kingship
Language_English
leatherworkers
Maharaja Vijai Singh
meat
PA=Available
pre-colonial India
Price_€20 to €50
PS=Active
rajputs
softlaunch
untouchability

Product details

  • ISBN 9780520390058
  • Weight: 454g
  • Dimensions: 152 x 229mm
  • Publication Date: 27 Dec 2022
  • Publisher: University of California Press
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
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A free ebook version of this title is available through Luminos, University of California Press’s Open Access publishing program. Visit www.luminosoa.org to learn more.

Winner of the 2022 Joseph W. Elder Prize in the Indian Social Sciences

Merchants of Virtue explores the question of what it meant to be Hindu in precolonial South Asia. Divya Cherian presents a fine-grained study of everyday life and local politics in the kingdom of Marwar in eighteenth-century western India to uncover how merchants enforced their caste ideals of vegetarianism and bodily austerity as universal markers of Hindu identity. Using legal strategies and alliances with elites, these merchants successfully remade the category of “Hindu,” setting it in contrast to “Untouchable” in a process that reconfigured Hinduism in caste terms. In a history pertinent to understanding India today, Cherian establishes the centrality of caste to the early-modern Hindu self and to its imagination of inadmissible others.
Divya Cherian is Assistant Professor of History at Princeton University.

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