A01=Arthur Asa Berger
Aberrant Decoding
Age Group_Uncategorized
Age Group_Uncategorized
arthur
asa
Author_Arthur Asa Berger
automatic-update
berger
Bright Kite
Category1=Non-Fiction
Category=GTC
Category=JBCT
Category=JFD
clotaire
Clotaire Rapaille
Contemporary Societies
COP=United States
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Football Game
Game Of Love
George Gerbner
Good Life
Grid Group Theory
Hot Medium
hypothesis
Jakob Son
Jakobson's Model
Jakobson’s Model
Language_English
Lasswell Formula
Lasswell's Model
Lasswell’s Model
media
Media Violence
PA=Available
Phatic Communication
Preferred Text Messaging
Price_€20 to €50
Pro Wrestling
PS=Active
rapaille
Repetitive Stress Injuries
Responsive Chord
Roseate Spoonbill
sapir
Sapir Whorf Hypothesis
Smart Phones
social
Socio-economic Class
softlaunch
Vice Versa
whorf
Product details
- ISBN 9781611329001
- Weight: 504g
- Dimensions: 178 x 254mm
- Publication Date: 15 Oct 2014
- Publisher: Left Coast Press Inc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger’s informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger introduces the key theorists who shaped our concepts of communication while also describing the varied processes and settings in which communication occurs. Messages is a strong option for instructors who want a student-friendly alternative to the standard encyclopedic textbook.This text:•Contains chapters on key contemporary topics such as social media, communication and identity, and visual communication •Includes accessible popular cultural examples ranging from advertisements to folk tales to James Bond films, all based on Berger’s years of expertise as an author and scholar in mass media and popular culture•Incorporates useful pedagogical features such as exercises, quotes from key theorists, and cartoons
Arthur Asa Berger is professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. ished in the United States and abroad, numerous book reviews, and more than 70 books on the mass media, popular culture, humor, tourism, and everyday life. Among his books are Bloom’s Morning, The Academic Writer’s Toolkit: A User’s Manual; Media Analysis Technique; Seeing is Believing: An Introduction to Visual Communication; Ads, Fads And Consumer Culture; The Art of Comedy Writing; and Shop ‘Til You Drop: Consumer Behavior and American Culture. Berger is also an artist and has illustrated many of his books. He has also written a number of comic academic mys[1]teries, such as Postmortem for a Postmodernist, Mistake in Identity, The Mass Comm Murders: Five Media Theorists Self[1]Destruct, and Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory. His books have been translated into German, Italian, Russian, Arabic, Swedish, Korean, Turkish, Farsi, and Chinese, and he has lectured in more than a dozen countries in the course of his career.
