A01=Jake Handy
A01=Margaret Harrison
Age Group_Uncategorized
Age Group_Uncategorized
art and photography bibliographies and indexes
Author_Jake Handy
Author_Margaret Harrison
automatic-update
B01=Jess Johns
bibliographies and indexes
book marketing
catalog
cataloging
Category1=Non-Fiction
Category=CBW
Category=GLK
Category=KNTJ
Category=KNTP
COP=United States
Delivery_Delivery within 10-20 working days
discoverability
discovery
eq_bestseller
eq_business-finance-law
eq_dictionaries-language-reference
eq_isMigrated=2
eq_nobargain
eq_non-fiction
information
instructional reference guide
Language_English
librarians
library
library science
marketing
marketing reference books
metadata
metadata enhancement
PA=Available
Price_€10 to €20
PS=Active
publishing
science bibliographies and indexes
softlaunch
title discovery
Product details
- ISBN 9781513260891
- Dimensions: 190 x 234mm
- Publication Date: 19 Jul 2018
- Publisher: Graphic Arts Books
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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". . . An essential, unique, and thoroughly 'user friendly' instructional reference and guide that should be an integral part of every author and every publisher's professional book marketing plan instructional reference collection." - Midwest Book Review
Metadata Essentials: Proven Techniques for Book Marketing and Discovery provides clear and easy-to-implement recommendations so you can focus your efforts on the industry's most relevant metadata.
Based on direct feedback from retailers and librarians, Metadata Essentials unlocks insights into the value and real-life uses of the metadata you spend so many precious hours editing and curating. Because it does matter.
- Enhance the metadata that yields proven results
- Boost title discovery
- Increase online conversion rates
- Save time and money
Jake Handy is a data nerd. As Head of Metadata for Dart Data, he was a key contributor to the Music Business Association’s Music Metadata Style Guide V2.1 and wrote the Music Business Association’s first Classical Metadata Style Guide. Additionally, he has authored metadata style guides for a variety of media from book publishing to podcasts. Currently, Jake is serving as a Business Operations Analyst for Ingram Content Group. Margaret Harrison is a book metadata expert and director of digital products at Ingram Content Group. She advises publishers and authors on best practices for metadata and consults on SEO best practices in book retail. Margaret is on the publishing advisory board at Pace University. She lives in Nashville, Tennessee, with her two sons. Jess Johns is a data-driven book marketer specializing in publishing strategy and marketing technology. As part of the digital products team at Ingram Content Group, she works to build scalable solutions to help authors and publishers of all sizes better understand and connect with their readers. She was a co-founder of OptiQly, a consumer marketing analytics startup, and a partner at The Logical Marketing Agency where she worked with dozens of authors and publishers to provide audience research, e-commerce optimization, brand strategy, and marketing and advertising recommendations. Before that, she worked at The Idea Logical Company, providing strategic consulting and conference programming for the book industry (including creating the annual Digital Book World Conference program from 2011 until 2016). Jess lives in the Bronx with her husband and two daughters, and in her spare time is an amateur competitive powerlifter and an unapologetic sci-fi and fantasy geek.
