Home » Metaphor and Persuasion in Strategic Communication
Product Image

Metaphor and Persuasion in Strategic Communication

Federica Ferrari
€213.27
Quantity:
In stock with our UK publisher. 14-28 days 14 days return policy
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
A01=Federica Ferrari
Author_Federica Ferrari
Category=CFG
Category=GTC
cognitive linguistics theory
Conceptual Metaphor
Conduit Metaphor
Conflict Frame
Conflict Rhetoric
conflict rhetoric studies
Cross-domain Mapping
discourse studies
Discourse Worlds
eq_bestseller
eq_dictionaries-language-reference
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Fairy Tale
Fear Strategy
Federica Ferrari
ideology in communication
Inclusive Rhetoric
language and thought
Macrotextual Level
metaphor
Metaphor Analysis
metaphor analysis in political language
Metaphorical Expression
Metaphorical Scenario
narrative framing techniques
Operational Keywords
persuasion
Persuasion Strategy
Persuasive Process
Persuasive Strategy
political communication
political discourse analysis
Preventive War
rhetorical strategies
Source Domain
Strategic Communication
Target Domain
Textual Perspective
USA Freedom
Vice Versa
Wright's Case
Wright’s Case

Product details

  • ISBN 9781138732414
  • Weight: 462g
  • Dimensions: 152 x 229mm
  • Publication Date: 19 Oct 2018
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
Secure checkout Fast Shipping Easy returns
Description

This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.

About Federica Ferrari
Federica Ferrari is Tenured Researcher in English Linguistics at the University of Bologna, School of Political Sciences and Department of Modern Languages, Literatures and Cultures. Her research predominantly focuses on persuasive phenomena within strategic communication and discourse analysis methodologies with a focus on conceptual metaphor as main tool of analysis and transformative device. Particular attention is given to cognitive, pragmatic and interactive features (relation between language and thought, discourse and action, and inter/intra disciplinary relations). She has developed a specific competence in conceptual metaphor as a text analysis method, a persuasive tool in political discourse and a transformative device in psycho-practice.

More from this author