Metaphor in Economics and Specialised Discourse
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- ISBN 9783034340489
- Weight: 609g
- Dimensions: 150 x 225mm
- Publication Date: 30 Sep 2021
- Publisher: Peter Lang AG, Internationaler Verlag der Wissenschaften
- Publication City/Country: CH
- Product Form: Hardback
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This book approaches metaphor in specialised discourses, covering various fields. The studies presented in the book adopt different research frameworks, ranging from pragmatics to conceptual metaphor theory, among others. The book is divided into three Sections that analyse major specialised discourses where metaphor is frequently found and the role that metaphor plays in these discourses. The first Section approaches the discourse of Business and Economics from different perspectives. The second Section addresses the use of metaphor in politics, diplomacy and law. Finally, Section three covers the use of metaphors in other specialised discourses such as marine, fashion, gender or health.
José Mateo is full professor at the University of Alicante, Spain. He has a PhD in linguistics and has specialised in translation and lexicography. He has written several bilingual dictionaries of specialised discourses, including Economics, Banking and Stock Exchange.
Francisco Yus is full professor at the University of Alicante, Spain. He has a PhD in linguistics and has specialised in the application of pragmatics (especially relevance theory) to media discourses and conversational issues, with a special focus on internet discourse, about which he has proposed the theory of cyberpragmatics.
