Methods and Tools for Creative Competitive Intelligence
14 days return policy
Shipping & Delivery
Product details
- ISBN 9781786301635
- Weight: 522g
- Dimensions: 163 x 239mm
- Publication Date: 23 May 2017
- Publisher: ISTE Ltd and John Wiley & Sons Inc
- Publication City/Country: GB
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
"Creative competitive intelligence" is an information-seeking and monitoring activity of an information environment for the purpose of creativity and innovation. It involves the process leading up to the development of an informational supply adapted to the inspiration of creative or innovative personnel.
This dynamic aims for the recognition of novelties (ideas, products, technologies, etc.), the identification of new players in the world of creation and innovation, and the identification of forgotten or neglected developmental paths.
This book is aimed at readers who already have some experience of innovation and who are now looking for new ways to discover new products under development, anticipate the design of future products, identify unexplored tracks of inventions, develop and analyze innovation strategies, or recognize the emergence of budding artists.
Stéphane Goria is Assistant Professor in Communication Sciences and a course convener of the Masters in Digital Documentation – Strategic Watch and Knowledge Organizations at the University of Lorraine in France.
