A01=Ewen Michael
Antique Retailing
Antiques Industry
australia
Author_Ewen Michael
Category=KNSG
Cellar Door
central
Central Otago
Central Otago Region
Cluster Development Programme
Cluster Theory
clustering
community-based tourism
development
diagonal
Diagonal Clustering
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
formation
Hawke's Bay
Individual Wineries
local competitive advantage
Local Development
micro-cluster development strategies
Multi Function Polis
Public Administration
Public Infrastructure
Public Sector Intervention
Public Sector Planning Agencies
Public Sector Researchers
qualitative cluster analysis
regional
regional economic networks
Regional Partnerships Programme
Regional Tourism Organisation
rural enterprise growth
small business ecosystems
Small Scale Tourism Development
successful
tourism
Tourism Cluster
Vice Versa
wine
Wine Industry
Wine Tourism
Zealand Trade
Product details
- ISBN 9780080450964
- Weight: 498g
- Dimensions: 156 x 234mm
- Publication Date: 19 Sep 2006
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
This book introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry’s product is delivered by small business enterprises and that many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide an effective means to establish a local competitive advantage in tourism activities based on the resources of existing communities. The book brings together contemporary views of the potential of clustering theory to promote development in micro-markets, within the paradigm of competition, to create a new framework for regional development that might serve to enhance the growth of small-scale tourism destinations.
Microclusters and Networks provides a theoretical explanation of how and why micro-clusters come about, with chapters by specialist authors to illustrate examples of their practice in the real world; but it goes further to demonstrate not only why they work but also how community members interact to form successful clusters. The incorporation of networking theory provides the means to explain the role of local community interaction in delivering successful social outcomes. The analysis that is provided clearly has applications for many industries beyond the development of rural and regional tourism destinations.
La Trobe University, Victoria, Australia, Ewen J. Michael, Laila Gibson, C. Michael Hall, Paul Lynch, Richard Mitchell, Alison Morrison, Chrissy Schreiber
Karlstad University, Karlstad, Sweden,
Otaga University, Dunedin, New Zealand,
Strathclyde University, Glasgow, Scotland,
Otaga University, Dunedin, New Zealand,
Strathclyde University, Glasgow, Scotland,
Otaga University, Dunedin, New Zealand
