A01=Christopher Johnson
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Author_Christopher Johnson
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Category1=Non-Fiction
Category=CBV
COP=United States
Delivery_Delivery within 10-20 working days
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eq_nobargain
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Language_English
PA=Available
Price_€20 to €50
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Product details
- ISBN 9780393341812
- Weight: 268g
- Dimensions: 140 x 211mm
- Publication Date: 23 Jul 2012
- Publisher: WW Norton & Co
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
Christopher Johnson is a blogger and branding consultant, with a PhD in linguistics from the University of California, Berkeley. He lives in Seattle, Washington.
