Mid-Century Modern Graphic Design

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1940s
1950s
1960s
A01=Theo Inglis
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Author_Theo Inglis
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book design
Category1=Non-Fiction
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Category=WCU
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eq_art-fashion-photography
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film
Format=BB
Format_Hardback
illustration
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movie
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Paul Rand
poster design
Price_€10 to €20
print design
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retro design
Saul Bass
softlaunch
type
vintage design

Product details

  • ISBN 9781849944823
  • Format: Hardback
  • Dimensions: 220 x 220mm
  • Publication Date: 02 May 2019
  • Publisher: Batsford
  • Publication City/Country: GB
  • Product Form: Hardback
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A visual and comprehensive guide to a hugely popular graphic style.

The distinctive aesthetic of mid-century design captured the post-war zeitgeist of energy and progress, and remains hugely popular today. In Mid-Century Modern Graphic Design Theo Inglis takes an in-depth look at the innovative graphics of the period, writing about the work of artists and designers from all over the world. From book covers, record covers and posters to advertising, typography and illustration, the designs feature eye-popping colour palettes, experimental type and prints that buzz with kinetic energy.

The book features artworks from a wide selection of international designers and illustrators whose work continues to inspire and influence today, including Ray Eames, Paul Rand, Alex Steinweiss, Joseph Low, Alvin Lustig, Elaine Lustig Cohen, Leo Lionni, Rudolph de Harak, Abram Games, Tom Eckersley, Ivan Chermayeff, Josef Albers, Corita Kent, Jim Flora, Ben Shahn, Herbert Bayer and Helen Borten.

Theo draws from a broad range of sources including advertising, magazine covers, record sleeves, travel posters and children’s book illustration to show the development of the design style globally, and how this continues to influence design today. The book is packed with hundreds of colour illustrations, including classic designs, such as Saul Bass’ film posters and Miroslav Šašek’s children’s books, alongside lesser-known gems.

Theo Inglis is a design writer and graphic designer who specialises in post-war design. He writes regularly for online design magazine Grafik and for Monotype, the world's leading font company. Additionally, he holds an MA in Critical Writing in Art and Design from the Royal College of Art. He also runs the Tumblr account Midcenturymoderndesign, which has over 30,000 followers. He is based in Norwich.

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