Regular price €18.50
A01=Hannah Velten
advertising campaigns
Age Group_Uncategorized
Age Group_Uncategorized
agricultural journalist
agriculture
Author_Hannah Velten
automatic-update
beverage
Category1=Non-Fiction
Category=JBCC4
Category=JFCV
Category=WB
consuming
consumption
COP=United Kingdom
cows
cuisine
dairy
Delivery_Pre-order
diet
drinking
drinks
edible
eq_bestseller
eq_food-drink
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
expectation
global history
health
historical context
homogenization
ice cream
international
Language_English
milk
milkshakes
misconceptions
myths
nutrition
PA=Temporarily unavailable
pasteurization
perception
Price_€10 to €20
processing
production
PS=Active
public consciousness
recipes
science
SN=Edible
softlaunch
standardization
worldwide

Product details

  • ISBN 9781861896568
  • Dimensions: 197 x 120mm
  • Publication Date: 01 Apr 2010
  • Publisher: Reaktion Books
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

Our Delivery Time Frames Explained
2-4 Working Days: Available in-stock

10-20 Working Days: On Backorder

Will Deliver When Available: On Pre-Order or Reprinting

We ship your order once all items have arrived at our warehouse and are processed. Need those 2-4 day shipping items sooner? Just place a separate order for them!

Milk, poured over cereal in the morning and splashed in coffee, is part of daily life in the West. Though milk is the sustaining and essential food of all mammals, and worldwide demand for it is growing every year, the majority of the world’s population cannot digest raw cow’s milk. Of those that do drink milk regularly, most have never actually tasted raw milk; what is known as milk today is a heavily treated version far removed from its natural state.

In Milk, Hannah Velten explores the myths and misconceptions surrounding the drink. Modern milk processing produces a safe, clean beverage that is far removed from ‘real’ milk straight from the cow, but advocates of raw milk long for the days before pasteurization, homogenization and standardization. Paradoxically, milk back then was likely to be even less natural than today: known as the ‘white poison’, and filled with additives to make it look like milk after extensive watering-down, it was bacteria-ridden and dangerous to the health of invalids and infants.

Now that milk has cleaned up its act, it is considered a staple for a healthy and balanced diet. Velten investigates how and why conceptions of milk have shifted in the public consciousness, from the science of nutrition, to dairy industry advertising and government endorsements. Milk will surprise and inform in equal measure.

Hannah Velten is a freelance writer who has worked extensively with cows and oxen on Australian cattle stations and British dairy farms. She lives in Fletching, Sussex, and is the the author of Cow (Animal series, 2007) and Milk (Edible series, 2010), both published by Reaktion Books.