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Minority Influence and Innovation

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attitude
Attitude Certainty
attitude change theory
Category=JMA
Category=JMH
Category=PBG
change
consensus
Consensus Information
Conversion Theory
Counter-attitudinal Message
De Dreu
dissent
Divergent Thinking
Elm
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
False Consensus Effect
group decision making
group dynamics
heuristic
High Relevance Condition
Indirect Attitude Change
information
Low Relevance Condition
Majority Members
Majority Position
Message Recipients
messages
Minority Dissent
minority influence in social psychology
Minority Message
Minority Position
Minority Source
Negative Personal Outcome
Numerical Support
organisational dissent
persuasion processes
Persuasive Message
position
Prior Attitude
social conformity
source
Source Status
systematic
Vice Versa
Voluntary Euthanasia

Product details

  • ISBN 9780415650175
  • Weight: 780g
  • Dimensions: 156 x 234mm
  • Publication Date: 22 Oct 2012
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group’s viewpoint. This influence, which creates social conformity, is known as ‘majority influence’ and is the dominant process of social control. However, there also exists a ‘minority influence’, which emerges from a small subsection of the group and is a dynamic force for social change.

Minority Influence and Innovation seeks to identify the conditions under which minority influence can prevail, to change established norms, stimulate original thinking and help us to see the world in new ways.

With chapters written by a range of expert contributors, areas of discussion include:

  • processes and theoretical issues

  • the factors which affect majority and minority influence

  • interactions between majority and minority group members

This book offers a thorough evaluation of the most important current developments within this field and presents consideration of the issues that will be at the forefront of future research. As such it will be of interest to theorists and practitioners working in social psychology.
About
Robin Martin is Professor of Social and Organisational Psychology at Aston University.   Miles Hewstone is Professor of Social Psychology and Fellow of New College, Oxford University.