A01=Fabian Kern
A01=Harald Henzler
Author_Fabian Kern
Author_Harald Henzler
Category=GL
Elektronisches Publizieren
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Product details
- ISBN 9783110303544
- Weight: 412g
- Dimensions: 210 x 280mm
- Publication Date: 27 Nov 2013
- Publisher: De Gruyter
- Publication City/Country: DE
- Product Form: Hardback
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The Internet has become mobile: the iPhone and the iPad have set off a wave of new developments, with eBooks, eJournals, and apps spearheading a new mass market. This volume contains practical instructions for the design and realization of products for the mobile publishing market. Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models.
Harald Henzler, smartdigits, München; Fabian Kern, digital publishing competence, München.
