Mobilize People for Marketing Success
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A01=Gary J. Stern
A12=Rick Peterson
Author_Gary J. Stern
Author_Rick Peterson
Category=KJS
Category=KJVX
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
evaluate success
goal-setting
marketing
marketing success
marketing workbook
Marketing Workbook for Nonprofit Organizations
Mobilize People for Marketing Success
nonprofit organizations
nonprofit organizations and charities
planning
sales force
volume 2
Product details
- ISBN 9780940069107
- Weight: 667g
- Dimensions: 218 x 274mm
- Publication Date: 02 Oct 1997
- Publisher: Turner Publishing Company
- Publication City/Country: US
- Product Form: Paperback
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A new companion volume to the author's first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization.
