Moderating Focus Groups
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€105.99
A01=Richard A. Krueger
Author_Richard A. Krueger
Category=JMH
Category=KJM
Category=KJSM
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eq_business-finance-law
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Focus Group Research
Product details
- ISBN 9780761908210
- Weight: 280g
- Dimensions: 177 x 254mm
- Publication Date: 10 Sep 1997
- Publisher: SAGE Publications Inc
- Publication City/Country: US
- Product Form: Paperback
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Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.
Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.
