A01=Mason Klein
A32=Leslie Camhi
A32=Marvin Heiferman
A32=Maurice Berger
Age Group_Uncategorized
Age Group_Uncategorized
art direction
Author_Mason Klein
automatic-update
avant-garde
bauhaus
Category1=Non-Fiction
Category=AJ
Category=AJC
Category=AKL
Category=AKT
COP=United States
Delivery_Delivery within 10-20 working days
documentary photography
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
famous photographer
graphic design
harpers bazaar
immigrant
jewish museum
Language_English
layout
magazine cover
magazine design
midcentury design
modernist
new york
PA=Available
photo essays
Price_€20 to €50
PS=Active
softlaunch
vogue
Product details
- ISBN 9780300247190
- Dimensions: 238 x 305mm
- Publication Date: 12 May 2020
- Publisher: Yale University Press
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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A fascinating exploration of how photography, graphic design, and popular magazines converged to transform American visual culture at mid-century
This dynamic study examines the intersection of modernist photography and American commercial graphic design between 1930 and 1960. Avant-garde strategies in photography and design reached the United States via European émigrés, including Bauhaus artists forced out of Nazi Germany. The unmistakable aesthetic made popular by such magazines as Harper’s Bazaar and Vogue—whose art directors, Alexey Brodovitch and Alexander Liberman, were both immigrants and accomplished photographers—emerged from a distinctly American combination of innovation, inclusiveness, and pragmatism.
Beautifully illustrated with more than 150 revolutionary photographs, layouts, and cover designs, Modern Look considers the connections and mutual influences of such designers and photographers as Richard Avedon, Lillian Bassman, Herbert Bayer, Robert Frank, Lisette Model, Gordon Parks, Irving Penn, Cipe Pineles, and Paul Rand. Essays draw a lineage from European experimental design to innovative work in American magazine design at mid-century and offer insights into the role of gender in fashion photography and political activism in the mass media.
Published in association with the Jewish Museum, New York
(April 2–July 11, 2021)
This dynamic study examines the intersection of modernist photography and American commercial graphic design between 1930 and 1960. Avant-garde strategies in photography and design reached the United States via European émigrés, including Bauhaus artists forced out of Nazi Germany. The unmistakable aesthetic made popular by such magazines as Harper’s Bazaar and Vogue—whose art directors, Alexey Brodovitch and Alexander Liberman, were both immigrants and accomplished photographers—emerged from a distinctly American combination of innovation, inclusiveness, and pragmatism.
Beautifully illustrated with more than 150 revolutionary photographs, layouts, and cover designs, Modern Look considers the connections and mutual influences of such designers and photographers as Richard Avedon, Lillian Bassman, Herbert Bayer, Robert Frank, Lisette Model, Gordon Parks, Irving Penn, Cipe Pineles, and Paul Rand. Essays draw a lineage from European experimental design to innovative work in American magazine design at mid-century and offer insights into the role of gender in fashion photography and political activism in the mass media.
Published in association with the Jewish Museum, New York
Exhibition Schedule:
(April 2–July 11, 2021)
Mason Klein is senior curator at the Jewish Museum, New York.
