20th century
50-100
A01=Otto Neurath
Age Group_Uncategorized
Age Group_Uncategorized
Author_Otto Neurath
automatic-update
Category1=Non-Fiction
Category=AKLB
COP=Switzerland
Delivery_Delivery within 10-20 working days
Design
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
graphic design
historical design
human progress
industrialization
Language_English
modern identity
modernism
PA=Available
Price_€50 to €100
PS=Active
social change
softlaunch
visual communication
visual culture
Product details
- ISBN 9783037786765
- Dimensions: 212 x 266mm
- Publication Date: 13 Feb 2024
- Publisher: Lars Muller Publishers
- Publication City/Country: CH
- Product Form: Hardback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
Otto Neurath’s famous Modern Man in the Making, first published by Alfred A. Knopf in 1939, captures and describes the state of the world in the 1930s by using text and figurative illustrations. From 1925 onwards, Neurath and his team had worked on a new visual language termed “Isotype” (International System of Typographic Picture Education). At a time that saw the rise of new mass media making hitherto unthinkable amounts of information available, Neurath felt the need for a systematic visualization explaining facts, statistic data and comparative numbers in simple ways. The book can be seen as one of the most influential predecessors of today’s ever-present infographics. Its mission was to analyze the “fundamental trends in the social, political and economic life of humanity.” The topics covered in the book include diverse social issues of the time such as mortality, health, employment, trade, education, mobility, migration and demographics.
Modern Man in the Making shows Neurath’s democratic endeavor to make knowledge intelligible and available to all. It is a reminder of graphic art’s ability to inform and create context instead of presenting aesthetic qualities only. The book has inspired generations of designers and led to sometimes peculiar imitations and further developments. This pivotal historical picture-text book is made available again as a reprint of the original publication in the series XX The Century of Print – at a time in which new media force designers ever more so to break down complex data into easily comprehensible depictions.
