A01=Michael D. Cohen
AI
applied politics
Author_Michael D. Cohen
campaign analytics
campaign consultants
campaign managers
campaign polling
campaigns
Category=JPHF
Category=JPL
Category=JPWC
elections
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
field operations
fundraising
get out the vote
GOTV
media strategy
opposition research
permanent campaign
political campaigns
political communication
voters
Product details
- ISBN 9781538195093
- Weight: 513g
- Dimensions: 152 x 229mm
- Publication Date: 15 Apr 2025
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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Dr. Michael D. Cohen, a 30+ year veteran of working on, teaching, and writing about political campaigns shows readers how campaigns are organized, explains state-of-the-art tools of the trade, and reveals how some of the most interesting people in politics got their big breaks. He combines academic insights and practical advice that will be of interest to practitioners and students considering careers in politics, and people interested in how elections are won. The second edition, updated to include a new chapter on how campaigns are using artificial intelligence and what that means for democracy, has been completely revised throughout to provide readers with an up-to-date understanding of how candidates succeed.
MICHAEL D. COHEN, Ph.D. is CEO of Cohen Research Group, a political, public affairs, and corporate research firm. He publishes the award-winning Congress in Your Pocket suite of mobile apps and teaches college courses on political campaigns, research methods, digital strategy, and public policy in Washington, DC.
