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A01=Shama Hyder
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Momentum: The 5 Marketing Principles That Will Propel Your Business in the Digital Age

English

By (author): Shama Hyder

Searching for clarity amidst the chaos of digital marketing—plus better ROI?

Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most reliable marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up.

Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out what's important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing efforts—along with the just rewards—Momentum is the resource you've been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world's constant changes and result in real ROI:

agility through analytics
customer focus
integration
content curation
cross-pollination

Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you're a young business or an established company, Momentum will teach you how to thrive. See more
Current price €15.75
Original price €17.50
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A01=Shama HyderAge Group_UncategorizedAuthor_Shama Hyderautomatic-updateCategory1=Non-FictionCategory=KJSCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€10 to €20PS=Activesoftlaunch
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Product Details
  • Weight: 292g
  • Dimensions: 152 x 229mm
  • Publication Date: 06 Feb 2018
  • Publisher: BenBella Books
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781944648749

About Shama Hyder

Web and TV personality. Bestselling author. International speaker. Award-winning CEO of The Marketing Zen Group—a global online marketing and digital PR company. Shama Hyder is the face of today's digital world and represents the best her generation has to offer. She has aptly been dubbed the master millennial of the universe and an online marketing shaman by FastCompany.com and is an oft-quoted social media expert. Hyder has been featured by Bloomberg Businessweek Entrepreneur Fast Company Inc. Magazine The Wall Street Journal The New York Times Dallas Morning News The Huffington Post and hundreds of blogs and social media outlets. She's also an accomplished international speaker and hosts her own Web TV show Shama.TV. The show addresses new media marketing topics trends people and relevant perspectives. She also serves as a technology and new media correspondent for the media. Hyder formed The Marketing Zen Group in 2009. Since then the company has grown to include a team of 30 and clients that range from publicly held Fortune 500 companies to privately held small businesses and non-profit organizations. The company serves clients worldwide including companies in Europe Asia and Central and South Americas. Since its start in 2009 average company growth is 400 percent. She holds a master's degree in organizational communication from the University of Texas at Austin and prides herself in being a constant learner. In 2009 Bloomberg Businessweek honored Hyder as one of the Top 25 Under 25 entrepreneurs in North America. In 2010 Hyder won the prestigious Technology Titan Emerging Company CEO award. In 2011 Entrepreneur magazine featured her as one of four Super Sonic Youth dubbing her a zen master of marketing.When not working directly with her clients or shooting her shows Hyder travels the world speaking on business entrepreneurship and technology. She is passionate about empowering youth and works closely with the Young Entrepreneur Council in fostering youth entrepreneurship around the world. In 2011 she was the only woman delegate invited by the U.S. State Department to mentor tech entrepreneurs in Cairo as part of President Obama's initiative in the region.

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