A01=Julian Hopkins
Asia
Author_Julian Hopkins
Bloggers
Category=JBCT1
Category=JHM
Consumerism
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Influencers
Lifestyle Blogs
Malaysia
Microcelebrity
Product details
- ISBN 9781789201185
- Dimensions: 152 x 229mm
- Publication Date: 02 Jan 2019
- Publisher: Berghahn Books
- Publication City/Country: GB
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
Combining theoretical and empirical discussions with shorter case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers - precursors to current "microcelebrities" and "influencers." It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the "dividual self."
Julian Hopkins is Senior Lecturer in Communication at the School of Arts & Social Sciences, Monash University Malaysia. He has been researching the social and cultural implications of social media for more than ten years, using a combination of ethnographic and sociological research methods.
