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Moral Compass of Public Relations

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Bristlecone Pine
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Category=KJG
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citizenship
civic engagement
Civic Professionalism
civic responsibility
communication studies
crisis communication strategies
CSR Advertisement
CSR Communication
CSR Effort
CSR Initiative
CSR Messaging
CSR Program
CSR Research
digital
digital advocacy
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eq_business-finance-law
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eq_nobargain
eq_non-fiction
ethical public relations practice
ethics
Image Restoration Strategies
Lethal Autonomous Weapons Systems
NCAA's Decision
neoliberal capitalism critique
Nonprofit Organizations
Organization Public Relationship
Organizational CSR Initiative
organizational ethics
Personal Belief Exemption
PRSA Code
PRSA Member Code
public good
Public Interest Communication
public relations
Public Relations Ethics
Public Relations Practitioners
Public Relations Professionals
stakeholder communication
theory
Vice Versa

Product details

  • ISBN 9781138121546
  • Weight: 476g
  • Dimensions: 152 x 229mm
  • Publication Date: 14 Oct 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations’ responsibility to the public good.
About
Brigitta R. Brunner, Ph.D., is Professor in the School of Communication & Journalism at Auburn University, USA. Her first edited volume, Creating Citizens: Liberal Arts and Community & Civic Engagement in the Land-grant Tradition, was published in May 2016.