Product details
- ISBN 9781529251173
- Dimensions: 156 x 234mm
- Publication Date: 15 Oct 2026
- Publisher: Bristol University Press
- Publication City/Country: GB
- Product Form: Hardback
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Over the past two decades corporations have increasingly used crises to portray themselves as institutions that fundamentally care about people and the planet, not just private wealth. Deploying ‘carewashing’ to moralize operations, they seek to obscure the social, political and environmental damage they cause.
Now such carewashing is under fire - from the left and the right. Attacks on ‘woke capitalism’, corporate philanthropy, diversity, equity and inclusion (DEI) and sustainability have shaken the moralizing corporation . With its cross-disciplinary contributions, the book interrogates the corporate turn to and away from ‘care’, offering new insights and alternatives to the carewashing corporation.
Joel Bakan is Professor of Law at the University of British Columbia, author of The New Corporation and a filmmaker.
Andreas Chatzidakis is Professor of Marketing and Consumer Culture at Royal Holloway University of London and co-author of The Care Manifesto.
Jo Littler is Professor of Cultural, Media and Social Analysis at Goldsmiths, University of London and co-author of The Care Manifesto.
