A01=Jodi Bondi Norgaard
Author_Jodi Bondi Norgaard
Category=DNC
Category=JBSF11
entrepreneur
eq_bestseller
eq_biography-true-stories
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
equal play
equality
fair
female entrepreneur
feminism
gender
gender balance
gender stereotypes
girls
girls in sports
how we play
memoir
misogyny
play
representation
representation in the toy industry
sexism
sports
stereotypes
toy industry
toys
unequal play
women
women in business
women in sports
women&rsquo
Product details
- ISBN 9798888456408
- Weight: 293g
- Dimensions: 140 x 210mm
- Publication Date: 13 Mar 2025
- Publisher: Post Hill Press
- Publication City/Country: US
- Product Form: Paperback
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Can gender stereotypes in childhood be more destructive than our culture perceives and stand in the way of gender equality?
When Jodi Bondi Norgaard, an experienced entrepreneur, attempted to shake-up the toy industry with a sports doll that appeals to today’s more athletic, adventurous girls, she came to realize the roadblocks to success weren’t only reluctant toy buyers, but a patriarchal culture that perpetuates gender roles and sexism. More Than a Doll is about her mission to break gender stereotypes and challenge the status quo.
Through illuminating testimonials, data, research, interviews, and cultural observations, readers will come away with clear examples of the dangers of early gender stereotyping and how we continue to fail to see the harm.
After all: “It’s just a toy.” “It’s just a t-shirt.” “It’s just a show.”
Bondi Norgaard is sounding the siren that gender inequality doesn’t begin in our teens, it begins the moment a child can hold a toy or book or watch a screen. The programming starts early, and the impact is lifelong.
When Jodi Bondi Norgaard, an experienced entrepreneur, attempted to shake-up the toy industry with a sports doll that appeals to today’s more athletic, adventurous girls, she came to realize the roadblocks to success weren’t only reluctant toy buyers, but a patriarchal culture that perpetuates gender roles and sexism. More Than a Doll is about her mission to break gender stereotypes and challenge the status quo.
Through illuminating testimonials, data, research, interviews, and cultural observations, readers will come away with clear examples of the dangers of early gender stereotyping and how we continue to fail to see the harm.
After all: “It’s just a toy.” “It’s just a t-shirt.” “It’s just a show.”
Bondi Norgaard is sounding the siren that gender inequality doesn’t begin in our teens, it begins the moment a child can hold a toy or book or watch a screen. The programming starts early, and the impact is lifelong.
Jodi Bondi Norgaard is an entrepreneur, author, keynote speaker, TEDx speaker, and a feminist activist pushing media and retail to do a better job portraying girls beyond stereotypes. She is the creator of the award-winning Go! Go! Sports Girls line of dolls, books, and apps, encouraging healthy and active play over beauty and body image.
She has been featured on national media including the Today show, The Real Story with Gretchen Carlson, Forbes, Parents, and Huffington Post. Jodi is a contributor to Ms. magazine.
As a recognized thought leader, she was asked by the Biden administration to be part of the groundbreaking Gender Policy Council and thought leaders on policy as it relates to children’s toys, content, and publishing.
Jodi is a proud graduate of Indiana University with a BA in psychology.
She has been featured on national media including the Today show, The Real Story with Gretchen Carlson, Forbes, Parents, and Huffington Post. Jodi is a contributor to Ms. magazine.
As a recognized thought leader, she was asked by the Biden administration to be part of the groundbreaking Gender Policy Council and thought leaders on policy as it relates to children’s toys, content, and publishing.
Jodi is a proud graduate of Indiana University with a BA in psychology.
