Motherhoods, Markets and Consumption
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Childcare Manuals
Chinese Adoption
Consumer Behaviour
consumer culture impact on motherhood
Consumer Motherhood
Consumption
Contemporary Societies
Convenience Food
Duggar
Empty Nest
Empty Nest Phase
Empty Nest Syndrome
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Expectant Mothers
family sociology
Food Advertising
gendered consumer behaviour
Good Housekeeping Magazine
Good Life
Hague Adoption Convention
Intensive Mothering
Large Families
Life Transition
Lone Mothers
Marketing
Material Culture
maternal identity formation
Maternity
media representations of mothers
Motherhood
Motherhood Maternity
Pakistani Danish
parenting and social class
Pregnancy Magazines
Pregnancy Weight Loss
Pregnant Bodies
Private Domestic Adoption
qualitative social research
Reality Tv
Reality Tv Participant
Reality Tv Viewer
Santorum
Targeted Advertising
UK Mother
Visual Discourse Analysis
Weaning
Women Seeking Health Information
Young Man
Product details
- ISBN 9780415516495
- Weight: 680g
- Dimensions: 156 x 234mm
- Publication Date: 20 Sep 2013
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores:
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- How advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers
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- How particular consumer choices are bound up with women’s identities as mothers
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- The role of consumption for women entering different phases of their mothering lives: such as pregnancy, early motherhood, and the "empty nest"
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Stephanie O’Donohoe is Professor of Advertising and Consumer Culture at the University of Edinburgh, UK
Margaret Hogg is Fulgoni Professor of Consumer Behaviour and Marketing at Lancaster University Management School , UK
Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK
Lydia Martens is Senior Lecturer in Sociology at Keele University, UK
Lorna Stevens is Senior Lecturer in Marketing at the University of the West of Scotland, UK
