Multi-Channel Retailing
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€107.99
A01=Lynda Rose Poloian
Author_Lynda Rose Poloian
Category=KJS
Category=KNP
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9781563676307
- Dimensions: 187 x 235mm
- Publication Date: 01 Dec 2009
- Publisher: Bloomsbury Publishing PLC
- Publication City/Country: GB
- Product Form: Paperback
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The advent of the Internet has added another dimension to the way that merchandise reaches consumers. Integrating this technology with traditional retailing methods has become the dominant retail model that students of retailing should all be aware of. Multi-Channel Retailing identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. The strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods forms the core of this text. It begins with the roots of the multi-channel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. The book will provide readers with a guide for implementing and operating a successful e-retailing business. Students will learn that a key element of developing multi-channel strategies is understanding consumer needs and implementing appropriate technologies.
Features: -- Profiles of key multi-channel retailers at the end of each unit -- Case studies and Internet-based activities -- Instructor's Guide includes solutions to review questions, case study problems, and sample tests -- PowerPoint(r) Presentation highlights key points in the text
Lynda Gamans Poloian is Professor Emerita at Southern New Hampshire University.
