A01=Akin Arikan
analtyics
Author_Akin Arikan
brand marketing
Category=UY
conversions
cross-channel advertising
cross-channel marketing
customer-centric marketing
eq_bestseller
eq_computing
eq_isMigrated=1
eq_nobargain
eq_non-fiction
Internet marketing
measuring campaign success
multichannel marketing
offline marketing
online advertising
online marketing
online marketing case studies
online marketing techniques
online marketing tools
online metrics
online-offline lift
ROI
web analytics
web metrics
Product details
- ISBN 9780470239599
- Weight: 485g
- Dimensions: 188 x 234mm
- Publication Date: 24 Apr 2008
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
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No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
Akin Arikan is a Senior Segment Manager for Internet marketing at Unica, where he is responsible for ensuring customer satisfaction with Unica's web analytics and Internet marketing solutions. Clients with case studies in this book include AIRMILES, Best Buy, Vodafone, and Wachovia. Akin is an award-winning industry speaker, frequent contributor to magazines, and blogger (www.MultichannelMetrics.com).
