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Multimodality in Practice

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action
actor
Category=CBX
Category=CFG
Category=DS
Category=JBCT
Category=NH
Clip
cultural
Cultural Tool
discourse
eq_bestseller
eq_biography-true-stories
eq_dictionaries-language-reference
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Face To Face
Follow
higher
Higher Level Action
Holding
Horse's Response
Horse’s Response
Information Overload
Larger Time Cycles
leeuwen
level
Lower Level Actions
Mediated Discourse Analysis
Mediational Means
Modal Aggregate
Mood Tag
Multimodal Analysis
Multimodal Discourse Analysis
Multimodal Interaction Analysis
Multimodal Texts
Public Relations Officers
Recurrence Plots
Semiotic Resources
social
Temporal Synchronization
Time Cycles
tool
van
Van Leeuwen
Young Man

Product details

  • ISBN 9780415880374
  • Weight: 630g
  • Dimensions: 152 x 229mm
  • Publication Date: 09 Nov 2011
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts. Taken together, the book advances the field of multimodal discourse analysis and offers a range of current studies that address some of the most important questions facing researchers and students when investigating new or old technologies multimodally in linguistics, education, communication studies, sociology, anthropology and other fields.
About
Sigrid Norris is Associate Professor of Communication and Director of the Multimodal Research Center at Auckland University of Technology in New Zealand. She is the author of Analyzing Multimodal Interactions: A Methodological Framework (Routledge, 2004), rosarot und schwarz (Deutscher Lyrik Verlag, 2008) and Identity in (inter)action: Introducing Multimodal Interaction Analysis (deGruyter, 2011).