Multinationals and Europe 1992 (RLE International Business)
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€107.99
Category=KC
Category=KJ
Category=KJK
countries
DI Flow
direct
Domestic MNEs
EC Concentration
EC Country
EC Firm
EC Government
EC Market
Economic Involvement
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
european
export
FDI Stock
firms
foreign
High Price Cost Margins
ICAs
investment
japanese
Japanese Car Makers
Japanese FDI
Japanese FDI Stock
Japanese Firms
MNE
Reaction Curve
restraint
RLE
RTA
Strategic Trade Policy
Swiss Multinational Corporations
Te Ch
Transaction Cost Theory
Triad Power
voluntary
West Germany
Product details
- ISBN 9780415639606
- Weight: 660g
- Dimensions: 156 x 234mm
- Publication Date: 27 Nov 2012
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.
B. Bürgenmeier, J. L. Mucchielli
