Multinationals and Europe 1992 (RLE International Business)
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Conventional Trade Theory
corporate strategy analysis
countries
direct
Domestic MNEs
EC Concentration
EC Country
EC Firm
EC Government
EC Market
Economic Involvement
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
european
European economic integration
export
FDI Stock
firms
foreign
foreign direct investment
government policy impact
High Price Cost Margins
investment
Japan Economic Journal
Japan's Overseas Investment
japanese
Japanese Affiliates
Japanese business expansion
Japanese Car Makers
Japanese Direct Investment
Japanese FDI
Japanese FDI Stock
Japanese Firms
MNE
multinational corporate strategies in Europe
Outward Direct Investment
Reaction Curve
restraint
RLE
strategic trade policy
Swiss Multinational Corporations
Te Ch
voluntary
West Germany
Product details
- ISBN 9780415751957
- Weight: 430g
- Dimensions: 156 x 234mm
- Publication Date: 10 Mar 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.
B. Bürgenmeier, J. L. Mucchielli
