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Multivariate Data Analysis in Sensory and Consumer Science

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consumer research
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multivariate
sensory science

Product details

  • ISBN 9780917678417
  • Weight: 562g
  • Dimensions: 160 x 236mm
  • Publication Date: 12 Jul 2008
  • Publisher: John Wiley and Sons Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description
This book is an outgrowth of research done by Dr. Gamt Dijsterhuis for his doctoral thesis at the University of Leiden. However, there are also contributions by several other authors, as well, including Eeke van der Burg, John Gower, Pieter Punter, Els van den Broek, and Margo Flipsen.

This book discusses the use of Multivariate Data Analysis to solve problems in sensory and consumer research. More specifically the focus is on the analysis of the reactions to certain characteristics of food products, which are in the form of scores given to attributes perceived in the food stimuli; the analyses are multivariate; and the senses are mainly the senses of smell and taste.

The four main themes covered in the book are: (1) Individual Differences, (2) Measurement Levels; (3) Sensory-Instrumental Relations, and (4) Time-Intensity Data Analysis.

The statistical methods discussed include Principle Components Analysis, Generalized Procrustes Analysis, Multidimensional Scaling, Redundancy Analysis, and Canonical Analysis.

This book will be a value to all professionals and students working in the sensory studies
About
Edited by Garmt B. Dijksterhuis, Ph.D., ID-DLO, Institute for Animal Science and Health, Food Science Department, Lelystad, The Netherlands