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Museum Management and Marketing

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AAM
American Museums
art
audience engagement strategies
Board Of Trustees
Boyle Heights
Business Case
Category=AV
Category=GLZ
center
context
cultural heritage management
curatorship
director
educational outreach museums
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_music
eq_nobargain
eq_non-fiction
Follow
Griffin
Griffin
institutional change theory
Japanese American National Museum
leaders
liberty
Liberty Science Center
Membership Schemes
Museum Leadership
Museum Management
Museum Marketing
Museum Of Natural History
National Library
Natural History Museums
Non-profit Museums
nonprofit governance
public sector marketing
science
Social Club Group
strategic planning for cultural institutions
UK Museum
UK Workforce
UK's High Education Sector
UK’s High Education Sector
University Art Museum
USA
visit
West Germany
Word Of Mouth
work

Product details

  • ISBN 9780415396295
  • Weight: 786g
  • Dimensions: 174 x 246mm
  • Publication Date: 28 Feb 2007
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.

The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.

Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.
About
Richard Sandell is Head of the Department of Museum Studies at the University of Leicester. His research interests focus on the evolving social purposes, roles and agency of museums. His recent publications include Museums, Society, Inequality (2002). Robert R. Janes is the former President and CEO of the Glenbow Museum in Calgary, Canada. He is Editor-in-Chief of the Journal of Museum Management and Curatorship and a museum consultant. His recent books include Museums and the Paradox of Change (1997) and Looking Reality in the Eye: Museums and Social Responsibility (2005).