Museum Marketing
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€72.99
A01=Anne-Marie Hede
A01=Ruth Rentschler
arts sector sponsorship
audience engagement strategies
Australian Aboriginal Art
Author_Anne-Marie Hede
Author_Ruth Rentschler
brand
Branding Process
case
Category=GLZ
Category=KJS
Contemporary Society
cultural institution management
digital outreach museums
Du Quai Branly
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Heritage Sport Tourism
information age museum marketing
liverpool
London's Tate Modern
London’s Tate Modern
major
Melbourne Museum
modern
Museum Branding
Museum Store
National Sport Museum
nonprofit fundraising techniques
Nostalgia Sport Tourism
online
Professional Cohort
Public Cohort
Quai Branly
Sport Heritage
Sport Museum
Sport Tourism
stakeholder relationship building
store
study
tate
Tate Online
Tennis Australia
UK Museum
University Art Museum
Vice Versa
visit
Wolff Olins
York's MoMA
York’s MoMA
Zealand Te Papa Tongarewa
Product details
- ISBN 9780750680653
- Weight: 550g
- Dimensions: 156 x 234mm
- Publication Date: 03 Jul 2007
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers:
* A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia
* An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders:
audience; funders; sponsors and government.
* A particular focus on museum marketing in the 'Information Age'
* Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters
The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.
