A01=Daragh O'Reilly
A01=Gretchen Larsen
A01=Krzysztof Kubacki
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Author_Daragh O'Reilly
Author_Gretchen Larsen
Author_Krzysztof Kubacki
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COP=United Kingdom
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Language_English
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Product details
- ISBN 9781908999528
- Dimensions: 156 x 234mm
- Publication Date: 31 May 2013
- Publisher: Goodfellow Publishers Limited
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world.
There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including:
* The increasing engagement with marketing and consumer studies theory;
* The analysis of music as ‘product’;
* The economics, branding and commercialisation of music globally;
* The impact of technology and evolution of venues on music consumption;
* The consumer- fans and fandom;
* The fast developing international literature.
It will be a much needed new perspective for students and researchers of music and arts marketing, cultural consumption and consumption theories and those in the fields of Marketing, Arts, Music and Cultural Studies. The book will also be essential reading for those professionally involved in music marketing and cultural policy.
