A01=Geoffrey Miller
advertising
alain anderton economics
Author_Geoffrey Miller
biology
brain
breakthrough advertising
Category=JBCT3
Category=JBFS
Category=VSP
consumerism
consumerology
economics
education
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_self-help
eq_society-politics
evolution
evolutionary psychology
food magazines
genetics
marketing
microeconomics
neuroscience
parenting
popular science
sociobiology
superconsumers
the mating mind
the selfish gene
Product details
- ISBN 9780099437925
- Weight: 267g
- Dimensions: 129 x 198mm
- Publication Date: 05 Aug 2010
- Publisher: Vintage Publishing
- Publication City/Country: GB
- Product Form: Paperback
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Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world?
In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.
Geoffrey Miller studied at Columbia, Stanford, Sussex and Munich Universities and until recently was at University College, London. He now teaches at the University of New Mexico.
