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Myths of Marketing

Grant Leboff
€79.99
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A01=Grant Leboff
academic research
Age Group_Uncategorized
Age Group_Uncategorized
amusing examples
attention costs lots of money
Author_Grant Leboff
automatic-update
business people
Category1=Non-Fiction
Category=KJD
Category=KJMV7
Category=KJS
clearer understanding of marketing
content is king
Content marketing
COP=United Kingdom
Customer buying journey
debunks myths and assumptions
Delivery_Delivery within 10-20 working days
entertaining
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
existing stereotypes in industry
fallacies and falsehoods
fascinating
guide to marketing
improve practice and marketing strategy
industry case studies
Language_English
marketers
marketing
Marketing communications
marketing misconceptions
Marketing practices
Marketing professionals
Marketing strategy
PA=Available
Price_€50 to €100
product or idea
PS=Active
sales and marketing are same
segment market with demography
softlaunch
Unique selling proposition
world of marketing

Product details

  • ISBN 9780749498481
  • Weight: 590g
  • Dimensions: 162 x 242mm
  • Publication Date: 03 Jan 2020
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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Description

It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they?

The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'.

Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.
About Grant Leboff
Grant Leboff is one of the UK's leading sales and marketing experts. He serves as a non-executive director and runs Sticky Marketing Club, a sales and marketing strategy consultancy. He speaks regularly at global conferences and contributes to publications including the Daily Telegraph, the Independent, and the Financial Times, and is the author of Sticky Marketing and Stickier Marketing, both published by Kogan Page.

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