Myths of Social Media
Regular price
€58.99
A01=Ian MacRae
A01=Michelle Carvill
Age Group_Uncategorized
Age Group_Uncategorized
Author_Ian MacRae
Author_Michelle Carvill
automatic-update
businesses
Category1=Non-Fiction
Category=KJC
Category=KJD
Category=KJE
Communications management
COP=United Kingdom
debunks most common myths
Delivery_Delivery within 10-20 working days
Digital communications
dismiss misconceptions
entertaining
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Fake news
helpful
how to use social media effectively
informative
instructive
Language_English
PA=Available
practical implications and examples
Price_€50 to €100
PS=Active
Reputation management
social media
social media as business tool
social media beginners
social media best practice
social media experts
Social media for business
Social media marketing
Social media planning
softlaunch
Product details
- ISBN 9781398607804
- Weight: 510g
- Dimensions: 130 x 210mm
- Publication Date: 03 Oct 2022
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?
The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.
About the Business Myths series...
The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.
Michelle Carvill is Founder of Carvill Creative - a social media marketing agency whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on online marketing communication and social media strategies, and leads a team delivering practical social media planning and daily management. She is the author of Get Social, published by Kogan Page.
Ian MacRae is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. Myths of Social Media is his fifth book, he is co-author of Motivation and Performance and Myths of Work, also part of the Business Myths series.
