Myths of Strategy
Regular price
€18.50
A01=Jerome Barthelemy
Age Group_Uncategorized
Age Group_Uncategorized
agile
Author_Jerome Barthelemy
automatic-update
Category1=Non-Fiction
Category=KJC
Category=KJMD
competition
COP=United Kingdom
data
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
innovation
Language_English
leadership
PA=Available
Price_€10 to €20
PS=Active
segmentation
softlaunch
strategy
SWOT analysis
Product details
- ISBN 9781398607828
- Weight: 295g
- Dimensions: 127 x 197mm
- Publication Date: 03 Oct 2022
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
Every business should introduce new technologies to improve their performance? The only way to innovate is to think outside of the box? And obviously, having a Chief Strategy Officer is a guarantee of success. Really?
The reality is that there are no magic recipes for success. If there were, every company would use them, and no single company would be outstanding.
Business strategy is messy, requires hard graft and is difficult to get right. And yet the world of strategy is dominated by management consultants and business gurus making sweeping generalizations, oversimplifying business thinking and peddling their own unfounded ideas. But do these methods actually work?
Myths of Strategy debunks thirty of these most common strategy sagas, cutting through consultant hyperbole and provide you with tried and test business ideas that will make your company more successful.
About the Business Myths series...
The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.
Jérôme Barthélemy is Executive Vice-President, Dean for Post Experience Programs, Corporate Programs and Relations and Professor of strategy and management at ESSEC Business School, Paris, France. He has been a visiting professor and visiting research scholar at New York University (NYU), Stanford University and Cambridge University.
His book, Unleash your company's competitive spirit, received France's best management book award in 2017.
