Product details
- ISBN 9781394331291
- Weight: 454g
- Dimensions: 158 x 231mm
- Publication Date: 06 Nov 2025
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
Discover the potential of a compelling story—and how to craft one—with expert help from an experienced storyteller
In The Narrative Edge: Authentic Storytelling that Meets the Moment celebrated writer, interviewer, and speaker Dr. Rod Berger delivers an inspiring and practical discussion about the rebirth of stories in our society's collective consciousness. The author explains how great stories are woven into corporate strategy, educational curricula, social media platforms, and more, and how to tap into those stories to connect with your audiences.
You'll learn about how to tell your own story—rather than leave it to be told by someone else—validating your presence and authenticating your own unique experiences. You'll also discover a one-of-a-kind tapestry of characters, ideas, and themes that combine to highlight the singular power and potential of story.
Inside the book:
- Cautionary advice about the negative impact of grievance and envy in our stories, and how you can replace them with inspiration and courage
- The art and science of finding the Story of You, and the untapped potential of authenticity
- How stories often tell a tale that's different from what we initially intended
Perfect for young people and professionals interested in finding inspiration for the next part of their lives, The Narrative Edge is also a must-read for managers, executives, and other business leaders interested in connecting more deeply with their followers and employees.
ROD BERGER is a professional speaker and moderator, creative coach, writer, advisor, and interviewer. He’s a frequent guest lecturer at universities and is developing a storytelling show with The Jim Henson Company.
