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Nation Branding in Europe

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Brand Architecture
Brand Development Strategy
Brand Estonia
Brand Ireland
Brand Strategy
branding policy implementation
Category=WTH
Central Government
Country Brand
Dolce Vita
Enterprise Estonia
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eq_nobargain
eq_non-fiction
eq_travel
European case studies
FDI
France Brand
Global Britain
international marketing
Nation Brand
Nation Brand Strategy
nation branding
Nation Brands Index
National Conversation
Peripheral Brands
PFN
Place Branding
Public Administration
public diplomacy
reputation management
soft power studies
strategic communication
Swedish Higher Education Institutions
Tourism Brand Ireland
UK Foreign Policy
UN
Visit Sweden

Product details

  • ISBN 9780367540142
  • Weight: 169g
  • Dimensions: 138 x 216mm
  • Publication Date: 31 May 2023
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally.

Each chapter focuses on a specific European country, selected from a cross-section of large, medium-sized and small countries to provide a breadth of cases from across the continent. The chapters are written from a wide range of academic and practitioner perspectives.

Nation Branding in Europe is valuable supplementary reading for advanced undergraduate, postgraduate and doctoral students interested in nation branding and will appeal to students from marketing, communications, and international relations disciplines. Outside of academia, the book will be of interest to those working in the areas of public diplomacy and strategic communications, as well as public relations and branding practitioners involved in designing nation branding campaigns.
About

João Freire is Professor at Ipam/Universidade Europeia, Portugal, and a researcher at ICNOVA in Lisbon, Portugal.